Interesting enough, I just found out what this term meant. I had not been privy to it before. Apparently, a Youpreneur is one who has a business and the business is all about – yep, you guessed it – YOU! How fascinating! Essentially your name, your personality and your presence is your brand and it is the driving force behind your marketing for your business. It’s all about you!
Chris Drucker has written a book called “Rise of the Youpreneur” and in this book, he talks about how you can be your greatest marketing asset. Yaro Starak does an interview with Chris Drucker where Drucker talks about using the Internet to attract an audience. In this interview, he goes into detail about the Youpreneur and why he loves that community.
Now I have a new term for myself I guess because, in my coaching business, I have been more focused on using my name and allowing my personality and presence shine through in my brand. I want to be more front facing and open with my audience about who I am and what my values represent. I don’t want to put one hat on and take it off to exchange it; I just want all my hats to show the true essence of who Kim Wiggins really is. So if that is what a Youpreneur is then I guess that’s me! I can’t wait to read the book.