The trend over the past number of years is for business owners to not embrace the concept of selling. The new buzz term was “sharing” because somewhere along the line the thought of selling has become a really bad, bad thought. But let’s be real, what are we really doing if we are not selling?
Seth Gordon fully agrees with that thought. He says “of course you are selling”. No doubts about that. He says if you are trying to make change happen, you are surely selling something.
So as business owners, let’s embrace the thought of selling. It is not a dirty word. It is simply the act of being able to share our gifts with the world. When we are reluctant to sell, I think we are being selfish with our best gifts, talents, and abilities.
What are you not selling that you should be?